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Dear Mother,

One day you realise that those little hands have grown.
That first moment—the silence in the hospital, the return home, the first touch, the first smell—slowly gives way to other things over time. But there are some moments you don't want to lose, no matter what.

Like many mothers, you too may have thought:
“How do I hide this?”
“What will I have left to show him when he grows up one day?”

What we call a memory is not just a mental image.
Most of the time, we need an object that we can hold in our hands, look at, or keep.
Because that object is not just an item.
A way to connect with a feeling.
And actually this is a very human need.


What does psychology tell us?

Famous psychiatrist Donald Winnicott says that babies need a “transitional object” in the process of separation from their mothers.
This could be a blanket, a toy, or an object associated with the mother's voice.
The baby fills a void for which he is not yet emotionally ready, with that object.
So objects are not only physical; they are also emotional carriers.

In fact, we adults also process things in a similar way.
Especially when we are going through a profound, transformative experience like motherhood, we want to hide something, we want to hold on to something.
A necklace, a note, a first toy, an ultrasound printout.
These are not just “memories”; sometimes they feel like “proof of existence”.
It is our way of saying, “I lived that moment.”


It doesn't always stay. But some must.

It is not possible to remember everything in the daily hustle and bustle.
But it is possible to make space for the moments we want to remember.

With a photo.
With a notebook.
Sometimes with a small object.

Maybe it's not like carrying that moment with you every day—
But one day, when you come across it in the drawer, it warms your heart.


So, why are we telling you all this?

Because if you are reading this, you also have a need to protect this memory.
And know that this need is very precious.
A mother's sensitivity, her desire to preserve, her desire to create memories...
These are not just emotions, they are also the invisible extension of the bond you establish with your child.

That's why we created this collection.
So that you can carry the things you want to remember into the future.
But first we want you to hear that voice inside yourself:
What do you want to stay?

With our love,
Pia Yuli.

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